So, what's the distinction between digital and offset printing? Printing is printing, right? Not exactly... Let's take a look at these two printing methods, their differences, and where it makes sense to choose one or the other for your next print project.
Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.
Digital printing doesn't use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it's variable data capability. When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. While offset printing is a fantastic way to produce great-looking print projects, many businesses or individuals do not need large runs of 5000 or more, and the best solution is digital printing.
Offset and digital are both useful printing methods. Each have particular benefits depending on your project's requirements. When you need larger runs of a project, into the hundreds or thousands, or are using a specific, brand-centric Pantone color, offset printing is the only way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or fluorescent inks in the offset process. If a small run of less than 100 or the need for individual addresses or information is required, digital is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!